35
baby magnesium
Skip itSoft demand (-45.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,427.1avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.37avg listing price — sweet spot $15–$100
Price range
Bad£5.89–£16.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£23K£23K/yr · 28K searches
Growth
Bad-45.4%90-day search growth — must beat 0% to launch