45
baby keepsake box
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great461.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.95avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay£4.16–£22.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£35K£35K/yr · 175K searches
Signals Low Review Barrier