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baby gate
Launch itA $2.4M/yr market growing +0.4% this quarter with returns at 3.1% — clears our launch bar.
Market size
Incredible£2.4M£2.4M/yr · 3.6M searches
Avg price
Great£19.57avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good£7.78–£26.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 6% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Review moat
Bad12,509.58avg incumbent reviews — the moat a new listing must climb