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baby food storage containers
Skip itSoft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£3.76–£20.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,109.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay£157K£157K/yr · 253K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.33avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.6%90-day search growth — must beat 0% to launch