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baby eczema cream
Skip itSoft demand (-30.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.32avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.67–£20.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,941.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad£55K£55K/yr · 60K searches
Growth
Bad-30.5%90-day search growth — must beat 0% to launch