54
baby ear defenders
Worth a lookShows searches that convert (6.0% search→purchase), but a deep review moat (9,693 avg reviews) keeps it on the watch list.
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Good+44.0%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.25avg listing price — sweet spot $15–$100
Market size
Good£440K£440K/yr · 552K searches
Price range
Good£6.39–£23.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 6% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad9,693.04avg incumbent reviews — the moat a new listing must climb