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baby cutlery
Skip itPrices mostly outside the sweet spot ($2.53–$17.52) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad5,098.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£79K£79K/yr · 160K searches
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.64avg listing price — sweet spot $15–$100
Price range
Bad£2.53–£17.52cheapest to priciest tracked listing — scored on the share inside $15–$100