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baby constipation relief
Skip itSoft demand (-56.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,015.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.62avg listing price — sweet spot $15–$100
Market size
Bad£79K£79K/yr · 124K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf
Price range
Bad£6.76–£15.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-56.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier