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baby cologne
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,717.59avg incumbent reviews — the moat a new listing must climb
Market size
Okay£105K£105K/yr · 227K searches
Avg price
Bad£8.24avg listing price — sweet spot $15–$100
Price range
Bad£2.89–£18.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand