34
baby boy
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,164avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.93–£23.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.94avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£40K£40K/yr · 262K searches
Signals Low Review Barrier