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baby books 0-6 months
Skip itPrices mostly outside the sweet spot ($4.68–$15.73) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,572.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.91avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 172K searches
Price range
Bad£4.68–£15.73cheapest to priciest tracked listing — scored on the share inside $15–$100