50
baby blanket
Worth a lookShows low returns (0.9%), but soft demand (-20.4% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£3.99–£32.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£234K£234K/yr · 914K searches
Avg price
Okay£11.23avg listing price — sweet spot $15–$100
Review moat
Okay2,501.89avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand