46
baby bath set
Skip itSoft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Okay£1.00–£23.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.72avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,782.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad£77K£77K/yr · 346K searches
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand