51
baby bath seat
Worth a lookShows low returns (1.5%), but soft demand (-11.4% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Avg price
Great£18.95avg listing price — sweet spot $15–$100
Price range
Great£11.62–£25.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£616K£616K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,125.58avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.4%90-day search growth — must beat 0% to launch