39
avent dummies 6 18 months
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,353.58avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.18–£19.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Avg price
Bad£8.42avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£42K£42K/yr · 103K searches
Brand share
Bad100%top-5 brand share — brand-locked demand