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aveeno sunscreen
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+152.6%90-day search growth — must beat 0% to launch
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.25avg listing price — sweet spot $15–$100
Price range
Great£8.81–£37.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,215avg incumbent reviews — the moat a new listing must climb
Market size
Okay£122K£122K/yr · 63K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Trending