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activity table
Worth a lookShows a sweet-spot price point ($30.52 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Incredible£30.52avg listing price — sweet spot $15–$100
Price range
Great£11.44–£102.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good617.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay£160K£160K/yr · 380K searches
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale