44
3.5 tog sleeping bag 6-18 months
Skip itSoft demand (-59.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£21.42avg listing price — sweet spot $15–$100
Price range
Great£11.18–£72.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good805.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£9K£9K/yr · 126K searches
Growth
Bad-59.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand