45
1.5 tog sleeping bag
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great381.68avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.92avg listing price — sweet spot $15–$100
Price range
Good£6.93–£25.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Market size
Bad£73K£73K/yr · 167K searches