60
portable freezer
Worth a lookShows demand growing +129.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+129.9%90-day search growth — must beat 0% to launch
Competition
Great24%top-5 click share — an open shelf
Review moat
Good511.79avg incumbent reviews — the moat a new listing must climb
Avg price
Good£124.86avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 6% kills the launch gate
Market size
Good£437K£437K/yr · 538K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£26.92–£269.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale