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hair extension tapes
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good702avg incumbent reviews — the moat a new listing must climb
Market size
Good£279K£279K/yr · 260K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£2.87–£24.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.78avg listing price — sweet spot $15–$100