60
funnel
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,113.92avg incumbent reviews — the moat a new listing must climb
Market size
Good£473K£473K/yr · 698K searches
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.01avg listing price — sweet spot $15–$100
Price range
Bad£1.81–£9.68cheapest to priciest tracked listing — scored on the share inside $15–$100