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fire extinguisher
Launch itA $889K/yr market growing +1.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.64avg listing price — sweet spot $15–$100
Market size
Great£889K£889K/yr · 759K searches
Review moat
Good777.73avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£5.14–£30.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality