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fire extinguisher car
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.55avg listing price — sweet spot $15–$100
Review moat
Good680.08avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.14–£36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good£289K£289K/yr · 209K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality