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coccyx cushion
Worth a lookShows a sweet-spot price point ($17.77 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£17.77avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Good£10.91–£26.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 6% kills the launch gate
Market size
Good£431K£431K/yr · 406K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad6,580.48avg incumbent reviews — the moat a new listing must climb