55
car sponge
Worth a lookShows searches that convert (18.2% search→purchase), but prices mostly outside the sweet spot ($1.20–$10.63) keeps it on the watch list.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,156.75avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good£290K£290K/yr · 276K searches
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£5.77avg listing price — sweet spot $15–$100
Price range
Bad£1.20–£10.63cheapest to priciest tracked listing — scored on the share inside $15–$100