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bathroom scent
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Great£1.7M£1.7M/yr · 2.2M searches
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.22avg listing price — sweet spot $15–$100
Price range
Okay£2.69–£19.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,660.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand