57
back to black
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good£285K£285K/yr · 360K searches
Growth
Okay+19.5%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,058.89avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.39–£18.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.29avg listing price — sweet spot $15–$100