61
ashtray
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.1%90-day search growth — must beat 0% to launch
Market size
Good£377K£377K/yr · 829K searches
Review moat
Good1,377.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.31–£19.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.16avg listing price — sweet spot $15–$100