54
air freshener refill
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Great£1.7M£1.7M/yr · 2.4M searches
Competition
Great31%top-5 click share — an open shelf
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£1.77–£19.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,469.07avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.56avg listing price — sweet spot $15–$100
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand