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Launch itA $1.5M/yr market growing +9.4% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.5M£1.5M/yr · 865K searches
Avg price
Good£12.12avg listing price — sweet spot $15–$100
Review moat
Okay1,752.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£7.38–£20.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf