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Whitening Toothpaste

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Whitening Toothpaste is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 184 Health niches · +4 vs the category median of 48
Market size
$1.2M/yr393K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
69%top-5 click share · 2 brands · 61 sellers

Flapen Score

Whitening Toothpaste against its category

The dotted line is the Health average. Past it, Whitening Toothpaste is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whitening Toothpaste market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Whitening Toothpaste 393K times last year and spent an estimated $1.2M. All 2 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
393K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
5.5%
Market size, estimated
$1.2Ma year
Peak month
May3.1× the quietest month
Top search term
marvis toothpaste55K searches a year

02 · Price

A sale here is worth $53.36.

Listings sell for $53.36 on average, from $5.77 to $178.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $53.36 that is $80K to $107K a year per listing.

Average price
$53.36inside the $15 to $100 sweet spot
Price range
$5.77–$178.81
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$80K–$107K
Returns
0.6%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

21% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Health. It carries 2,164 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#46in Health
Average rating
4.35 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
2,164per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Whitening Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 234%

Demand

Whitening Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Whitening Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marvis toothpaste55K/yr
  • معجون اسنان مبيض25K/yr
  • معجون مارفيس59K/yr
  • marvis42K/yr
  • مارفيس30K/yr
  • معجون كرست17K/yr
  • معجون اسنان مارفيس26K/yr
  • whitening toothpaste18K/yr
  • crest16K/yr
  • crest toothpaste12K/yr

Reviews and returns

What reviews say buyers love and hate about Whitening Toothpaste

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “كفاءة”
33%of negative reviews mention “حساسية الأسنان”
0.6%of orders come back
“If you used it everyday it will damaged your gums”
A buyer, on “حساسية الأسنان”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

Keep looking

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Best Flapen score

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All tracked niches

FAQ

Common Whitening Toothpaste questions

Answered from the same tracked data.