whitening toothpaste
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$53.36avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 393K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.77–$178.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,163.86avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Saudi Arabia niche tracking, whitening toothpaste is a $1.2M/yr Amazon Saudi Arabia market (393K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
whitening toothpaste market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- $1.1M–$1.3M
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 21%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 69 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Marvis66%
- Crest34%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.1×
Top whitening toothpaste search terms
- marvis toothpaste55K/yr
- معجون اسنان مبيض25K/yr
- معجون مارفيس59K/yr
- marvis42K/yr
- مارفيس30K/yr
- معجون كرست17K/yr
- معجون اسنان مارفيس26K/yr
- whitening toothpaste18K/yr
- crest16K/yr
- crest toothpaste12K/yr
Top whitening toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marvis Whitening Mint Toothpaste With Xylitol 85ml
Marvis$35.344.1★12,583 rev
Crest 3D White Deluxe Arctic Fresh Toothpaste 75Ml
Crest$17.754.6★397 rev
Marvis Toothpast Clasic Strong Mint 85ml
Marvis$33.224.6★5,279 rev
Crest 3D White Ultra Whitestrips Gently Removes Up to 10 Years of Stains for an Ultra-White Smile 28 Strips 14 Treatments
Crest$134.804.1★534 rev
Marvis Whitening Mint Toothpaste Trio (3 x 85ml)
Marvis$104.093.8★83 rev
Newest
by launch dateCrest 3D White Ultra Whitestrips Gently Removes Up to 10 Years of Stains for an Ultra-White Smile 28 Strips 14 Treatments
Crest$134.80534 rev
Marvis Whitening Toothpaste Mint 2-pack (2 x 85ml)
Marvis$79.91814 rev
Marvis Whitening Mint Toothpaste Trio (3 x 85ml)
Marvis$104.0983 rev
CREST TOOTHPASTE CAVITY PROTECTION EXTRA FRESH 125ML
Crest$5.77135 rev
Marvis Toothpast Smokers Whitening Mint 85ml
Marvis$38.935,909 rev
Trending
90-day click momentumMarvis Whitening Toothpaste Mint 2-pack (2 x 85ml)
Marvis$79.914.4★
Crest 3D White Deluxe Vitalizing Fresh Enamel Safe Toothpaste 75 ml
Crest$15.814.4★
Marvis Toothpast Clasic Strong Mint 85ml
Marvis$33.224.6★
CREST TOOTHPASTE CAVITY PROTECTION EXTRA FRESH 125ML
Crest$5.774.2★
Crest 3D LUXE Whitestrips Professional Effects 40 strips
Crest$178.814.2★
What buyers say about whitening toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Works well”
“Worth it”
“since I heard it helps reduce sensitivity”
“good product”
“toothpaste”
“Fresh Taste and Good Whitening”
“Great mint flavor”
“The texture is smooth”
“Great mint flavor”
“leaves the mouth feeling very clean”
What buyers complain about
“If you used it everyday it will damaged your gums”
“It doesnt work at all”
“The toothpaste came out from everywhere”
Top return reasons
Common questions
- Is whitening toothpaste profitable to sell on Amazon Saudi Arabia?
- The niche generates $1.2M/yr across 14 tracked products. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the whitening toothpaste niche?
- 2 brands and 61 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in whitening toothpaste?
- Top complaints mined from reviews: حساسية الأسنان, الوظيفة - بشكل عام, نظافة الفم. The return rate is 0.6%.
- When does demand for whitening toothpaste peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.1× the quietest.
- What does it cost to enter the whitening toothpaste niche?
- Listings span $5.77–$178.81; the average listing price is $53.36 (sweet spot $15–$100). The average incumbent carries 2,164 reviews — the moat a new listing must climb.