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Vitamin D

Fail

Demand is soft, at -14.8% this quarter, so Vitamin D is a Fail.

Flapen Score
44
44 / 100
Ranks 120 of 184 Health niches · −4 vs the category median of 48
Market size
$329K/yr216K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
69%top-5 click share · 13 brands · 48 sellers

Flapen Score

Vitamin D against its category

The dotted line is the Health average. Past it, Vitamin D is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin D market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Vitamin D 216K times last year and spent an estimated $329K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $329K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
2.1%
Market size, estimated
$329Ka year
Peak month
November1.4× the quietest month
Top search term
فيتامين د71K searches a year

02 · Price

A sale here is worth $74.37.

Listings sell for $74.37 on average, from $28.55 to $174.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $74.37 that is $7K to $19K a year per listing.

Average price
$74.37inside the $15 to $100 sweet spot
Price range
$28.55–$174.42
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$7K–$19K
Returns
0.5%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #31 within Health. It carries 4,887 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
80%
Out of stock, average day
8.4%
Average rank
#31in Health
Average rating
4.44 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
4,887per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Vitamin D products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

48

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

18%

  • Brand 125%
  • Brand 221%
  • Brand 317%
  • Brand 49%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (7 brands, 18%)

Demand

Vitamin D search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vitamin D search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • فيتامين د71K/yr
  • vitamin d59K/yr
  • vitamin d327K/yr
  • فيتامين دال19K/yr
  • فيتامين د 500008K/yr
  • vitamin d 50000 iu7K/yr
  • فيتامين دال 500006K/yr
  • vitamin d3 50000 iu5K/yr
  • vitamin d 500005K/yr
  • فتامين دال4K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin D

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “متعلق بالشعر”
0.5%of orders come back
“I was losing my hair due to insufficient vitamin D. I used this product”
A buyer, on “متعلق بالشعر”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common Vitamin D questions

Answered from the same tracked data.