Vitamin D
FailDemand is soft, at -14.8% this quarter, so Vitamin D is a Fail.
- Flapen Score
- 44 / 100Ranks 120 of 184 Health niches · −4 vs the category median of 4844
- Market size
- $329K/yr216K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 69%top-5 click share · 13 brands · 48 sellers
Flapen Score
Vitamin D against its category
The dotted line is the Health average. Past it, Vitamin D is stronger. Inside it, weaker.
Market
The Vitamin D market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Vitamin D 216K times last year and spent an estimated $329K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $329K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $329Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- فيتامين د71K searches a year
02 · Price
A sale here is worth $74.37.
Listings sell for $74.37 on average, from $28.55 to $174.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $74.37 that is $7K to $19K a year per listing.
- Average price
- $74.37inside the $15 to $100 sweet spot
- Price range
- $28.55–$174.42
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$19K
- Returns
- 0.5%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #31 within Health. It carries 4,887 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 80%
- Out of stock, average day
- 8.4%
- Average rank
- #31in Health
- Average rating
- 4.44 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 4,887per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Vitamin D products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW High Potency Vitamin D-3 Softgels - 1000 IU 360
- Price
- $116.94
- Rating
- 4.8/5
- Reviews
- 6,723
- Age
- 13y ago

Biodal 50 000 Units Vitamin D Supplement Bone Health - 20 Tablets
- Price
- $54.95
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 3y ago

Essential D3 5000Iu 60 Capsules
- Price
- $31.89
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 3y ago

Essential D3 50000Iu 12 Capsules
- Price
- $30.44
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 3y ago

FutureBiotics Vitamin K2 + D3 with Vitamin K2 as MK-7 120 Capsules
- Price
- $84.21
- Rating
- 4.3/5
- Reviews
- 206
- Age
- 3y ago
Trending
estimated 90-day click momentum
NOW High Potency Vitamin D-3 Softgels - 1000 IU 360
- Price
- $116.94
- Rating
- 4.8/5
- Reviews
- 6,723
- Age
- 13y ago

Calcium 500 mg + Vitamin D3 1000 IU 90 Caplets
- Price
- $49.50
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 6mo ago

21st Century D3 10000 IU 110 Tablets
- Price
- $83.68
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 12y ago

VitaVigor BioCal-D - Marine-sourced Calcium 500mg & Vit. D 400IU per Tablet 60 Tablets
- Price
- $28.55
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5y ago

Organic Plant D3 + K2 | 5000 iu D3 + 120 mcg K2 as All-Trans MK7 from MenaQ7 - 100% Whole Food Raw & Vegan | Enhanced Digestion with Prebiotic & Superfood Complex D3 from Organic Algae (60 Count)
- Price
- $174.42
- Rating
- 4.7/5
- Reviews
- 1,450
- Age
- 3y ago
Newest
by launch date
Calcium 500 mg + Vitamin D3 1000 IU 90 Caplets
- Price
- $49.50
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 6mo ago

Nutricost Vitamin D3 2000 iu Softgels 240 Softgels - Non-GMO & Gluten Free
- Price
- $95.28
- Rating
- 4.8/5
- Reviews
- 418
- Age
- 1y ago

Biodal 50 000 Units Vitamin D Supplement Bone Health - 20 Tablets
- Price
- $54.95
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 3y ago

Organic Plant D3 + K2 | 5000 iu D3 + 120 mcg K2 as All-Trans MK7 from MenaQ7 - 100% Whole Food Raw & Vegan | Enhanced Digestion with Prebiotic & Superfood Complex D3 from Organic Algae (60 Count)
- Price
- $174.42
- Rating
- 4.7/5
- Reviews
- 1,450
- Age
- 3y ago

Essential D3 5000Iu 60 Capsules
- Price
- $31.89
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
48
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
18%
- Essential D325%
- NOW21%
- biodal17%
- Futurebiotics9%
- Life Extension7%
- Nutricost4%
- Open — no brand owns it (7 brands, 18%)
Demand
Vitamin D search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vitamin D search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- فيتامين د71K/yr
- vitamin d59K/yr
- vitamin d327K/yr
- فيتامين دال19K/yr
- فيتامين د 500008K/yr
- vitamin d 50000 iu7K/yr
- فيتامين دال 500006K/yr
- vitamin d3 50000 iu5K/yr
- vitamin d 500005K/yr
- فتامين دال4K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin D
We read the reviews and the return reasons for every product selling here.
“I was losing my hair due to insufficient vitamin D. I used this product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin D questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






