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Tampons

Fail

The top 5 brands take 95% of clicks, so Tampons is a Fail.

Flapen Score
45
45 / 100
Ranks 114 of 184 Health niches · −3 vs the category median of 48
Market size
$65K/yr20K searches / yr
90-day growth
+18.3%search demand this quarter
Competition
67%top-5 click share · 7 brands · 52 sellers

Flapen Score

Tampons against its category

The dotted line is the Health average. Past it, Tampons is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tampons market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Tampons 20K times last year and spent an estimated $65K. The top 5 brands take 95% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+18.3%
Conversion, latest week
5.2%
Market size, estimated
$65Ka year
Peak month
May1.3× the quietest month
Top search term
tampons13K searches a year

02 · Price

A sale here is worth $61.60.

Listings sell for $61.60 on average, from $15.63 to $122.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $61.60 that is $0 to $6K a year per listing.

Average price
$61.60inside the $15 to $100 sweet spot
Price range
$15.63–$122.18
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.4%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #37 within Health. It carries 5,670 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
95%
Out of stock, average day
5.0%
Average rank
#37in Health
Average rating
4.51 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
5,670per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Tampons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

52

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

1%

  • Brand 138%
  • Brand 221%
  • Brand 320%
  • Brand 49%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (1 brand, 1%)

Demand

Tampons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Tampons

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “الذوق العام”
0.4%of orders come back
“Taste terrible”
A buyer, on “الذوق العام”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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FAQ

Common Tampons questions

Answered from the same tracked data.