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Philips Sonicare

Fail

The top 5 brands take 100% of clicks, so Philips Sonicare is a Fail.

Flapen Score
34
34 / 100
Ranks 176 of 184 Health niches · −14 vs the category median of 48
Market size
$200K/yr46K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
57%top-5 click share · 2 brands · 17 sellers

Flapen Score

Philips Sonicare against its category

The dotted line is the Health average. Past it, Philips Sonicare is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Sonicare market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Philips Sonicare 46K times last year and spent an estimated $200K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
1.0%
Market size, estimated
$200Ka year
Top search term
philips sonicare18K searches a year

02 · Price

A sale here is worth $431.91.

Listings sell for $431.91 on average, from $117.24 to $1053.56. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $431.91 that is $0 to $43K a year per listing.

Average price
$431.91above the $15 to $100 sweet spot
Price range
$117.24–$1053.56
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$43K
Returns
1.6%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #35 within Health. It carries 9,943 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#35in Health
Average rating
4.30 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
9,943per listing
Listings tracked
22

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Philips Sonicare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

0%

  • Brand 161%
  • Brand 239%
  • Open — no brand owns it (0%)

Demand

Philips Sonicare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun · busiest ÷ quietest = 20.6× · 10 of 12 months tracked

Search terms

Top Philips Sonicare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips sonicare18K/yr
  • philips toothbrush9K/yr
  • sonicare philips11K/yr
  • فرشاة أسنان كهربائية فيليبس8K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Sonicare

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “القيمة مقابل المال”
42%of negative reviews mention “متانة”
1.6%of orders come back
“Only worked for few weeks”
A buyer, on “متانة”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

Keep looking

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Best Flapen score

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FAQ

Common Philips Sonicare questions

Answered from the same tracked data.