Philips Sonicare
FailThe top 5 brands take 100% of clicks, so Philips Sonicare is a Fail.
- Flapen Score
- 34 / 100Ranks 176 of 184 Health niches · −14 vs the category median of 4834
- Market size
- $200K/yr46K searches / yr
- 90-day growth
- -15.8%search demand this quarter
- Competition
- 57%top-5 click share · 2 brands · 17 sellers
Flapen Score
Philips Sonicare against its category
The dotted line is the Health average. Past it, Philips Sonicare is stronger. Inside it, weaker.
Market
The Philips Sonicare market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Philips Sonicare 46K times last year and spent an estimated $200K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -15.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $200Ka year
- Top search term
- philips sonicare18K searches a year
02 · Price
A sale here is worth $431.91.
Listings sell for $431.91 on average, from $117.24 to $1053.56. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $431.91 that is $0 to $43K a year per listing.
- Average price
- $431.91above the $15 to $100 sweet spot
- Price range
- $117.24–$1053.56
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$43K
- Returns
- 1.6%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #35 within Health. It carries 9,943 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #35in Health
- Average rating
- 4.30 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 9,943per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Philips Sonicare products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sonicare Philips Protective Clean Black 430 Hx6800/44Certified Uae 3 Pin
- Price
- $215.92
- Rating
- 4.2/5
- Reviews
- 143
- Age
- 6y ago

Philips Sonicare Exceptional Clean Electric Toothbrush (HX3641/01)
- Price
- $117.24
- Rating
- 4.4/5
- Reviews
- 125
- Age
- 4y ago

Philips Sonicare ProtectiveClean 5100 Gum Health Rechargeable Electric Power Toothbrush Black HX6850/60
- Price
- $289.57
- Rating
- 4.6/5
- Reviews
- 16,402
- Age
- 8y ago

Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor Black HX3681/24
- Price
- $247.64
- Rating
- 4.4/5
- Reviews
- 21,896
- Age
- 4y ago

Philips Sonicare Diamond Clean Smart Black HX9913/18
- Price
- $677.48
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 3y ago
Trending
estimated 90-day click momentum
Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor Deep Pink HX3681/26
- Price
- $258.95
- Rating
- 4.4/5
- Reviews
- 13,906
- Age
- 4y ago

Philips Sonicare 9900 Prestige Rechargeable Electric Power Toothbrush with SenseIQ and AI-Powered HX9992/21 Champagne Color Certified UAE 3 Pin
- Price
- $850.90
- Rating
- 4.1/5
- Reviews
- 105
- Age
- 4y ago

Philips Sonicare Diamond Clean Smart Black HX9913/18
- Price
- $677.48
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 3y ago

SONICARE Philips Diamond Clean Smart White HX9913/17
- Price
- $600.80
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2y ago

Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor White HX3681/23
- Price
- $298.81
- Rating
- 4.2/5
- Reviews
- 19,980
- Age
- 4y ago
Newest
by launch date
Philips Sonicare HX7101/01 5300 Electric Toothbrush Sonic Toothbrush with 2 Intensity Levels Pressure Control EasyStart Smartimer and BrushPacer Black
- Price
- $230.32
- Rating
- 4.4/5
- Reviews
- 2,274
- Age
- 1y ago

SONICARE Philips Diamond Clean Smart White HX9913/17
- Price
- $600.80
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2y ago

Philips Sonicare Diamond Clean Smart Black HX9913/18
- Price
- $677.48
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 3y ago

Philips Sonicare 9000 Special Edition Rechargeable Toothbrush Blue/Black HX9911/92
- Price
- $862.93
- Rating
- 4.3/5
- Reviews
- 2,210
- Age
- 3y ago

Philips Sonicare9900Prestige Our Most Advanced Electric Toothbrush with SenseIQ Brush Head Artificial Intelligence in The Philips Sonicare app Dark Blue (HX9992/12) 100-240V|50/60Hz
- Price
- $796.71
- Rating
- 4.0/5
- Reviews
- 2,053
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
17
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 98%
Open market
0%
- PHILIPS61%
- Philips Sonicare39%
- Open — no brand owns it (0%)
Demand
Philips Sonicare search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 20.6× · 10 of 12 months tracked
Search terms
Top Philips Sonicare search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- philips sonicare18K/yr
- philips toothbrush9K/yr
- sonicare philips11K/yr
- فرشاة أسنان كهربائية فيليبس8K/yr
Reviews and returns
What reviews say buyers love and hate about Philips Sonicare
We read the reviews and the return reasons for every product selling here.
“Only worked for few weeks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips Sonicare questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






