Skip to content

Melatonin

Fail

Demand is soft, at -10.7% this quarter, so Melatonin is a Fail.

Flapen Score
44
44 / 100
Ranks 120 of 184 Health niches · −4 vs the category median of 48
Market size
$325K/yr171K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
73%top-5 click share · 10 brands · 26 sellers

Flapen Score

Melatonin against its category

The dotted line is the Health average. Past it, Melatonin is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Melatonin 171K times last year and spent an estimated $325K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $325K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
2.1%
Market size, estimated
$325Ka year
Top search term
ميلاتونين67K searches a year

02 · Price

A sale here is worth $90.47.

Listings sell for $90.47 on average, from $36.39 to $140.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $90.47 that is $9K to $23K a year per listing.

Average price
$90.47inside the $15 to $100 sweet spot
Price range
$36.39–$140.66
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$9K–$23K
Returns
0.2%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #88 within Health. It carries 4,498 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
43%
Out of stock, average day
9.6%
Average rank
#88in Health
Average rating
4.38 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
4,498per listing
Listings tracked
14

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Melatonin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

26

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

9%

  • Brand 137%
  • Brand 220%
  • Brand 318%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 9%)

Demand

Melatonin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked

Search terms

Top Melatonin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ميلاتونين67K/yr
  • melatonin57K/yr
  • melatonin gummies16K/yr
  • ميلاتونين للنوم عميق للكبار12K/yr
  • melatonin 5mg6K/yr
  • ميلاتونين 104K/yr
  • melatonin for sleep4K/yr
  • ميلاتونين للنوم4K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “جودة النوم”
0.2%of orders come back
“it didnt make me sleepy although I tried 2 tablet which is 6mg”
A buyer, on “جودة النوم”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common Melatonin questions

Answered from the same tracked data.