- Flapen Score
- 44 / 100Ranks 120 of 184 Health niches · −4 vs the category median of 4844
- Market size
- $325K/yr171K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 73%top-5 click share · 10 brands · 26 sellers
Flapen Score
Melatonin against its category
The dotted line is the Health average. Past it, Melatonin is stronger. Inside it, weaker.
Market
The Melatonin market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Melatonin 171K times last year and spent an estimated $325K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $325K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $325Ka year
- Top search term
- ميلاتونين67K searches a year
02 · Price
A sale here is worth $90.47.
Listings sell for $90.47 on average, from $36.39 to $140.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $90.47 that is $9K to $23K a year per listing.
- Average price
- $90.47inside the $15 to $100 sweet spot
- Price range
- $36.39–$140.66
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $9K–$23K
- Returns
- 0.2%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #88 within Health. It carries 4,498 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 43%
- Out of stock, average day
- 9.6%
- Average rank
- #88in Health
- Average rating
- 4.38 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 4,498per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Melatonin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Now Foods Melatonin 3mg 60 Veg Capsules
- Price
- $50.07
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 1y ago

NutriWell Nighttime Melatonin Cranberry 60 Gummies
- Price
- $64.39
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 11mo ago

NOW Melatonin 5 mg 60 Veg Capsules
- Price
- $52.43
- Rating
- 4.6/5
- Reviews
- 475
- Age
- 4y ago

Natrol Melatonin 10mg Gummy 140 Count
- Price
- $116.76
- Rating
- 4.7/5
- Reviews
- 26,306
- Age
- 5y ago

Natrol Gummies Melatonin 10 mg Strawberry 90 Count
- Price
- $106.94
- Rating
- 4.6/5
- Reviews
- 27,212
- Age
- 8y ago
Trending
estimated 90-day click momentum
NutriWell Nighttime Melatonin Cranberry 60 Gummies
- Price
- $64.39
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 11mo ago

Nutrili Sleep Melatonin Gummies (1 Month Supply) | With Griffonia L-Theanine Lavender & Passionflower
- Price
- $117.14
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 8mo ago

Life Extension Melatonin 0.3 mg 100 Capsules Laboratory Tested Vegan Gluten Free Soy Free GMO Free
- Price
- $89.04
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 8mo ago

Natrol Gummies Melatonin 10 mg Strawberry 90 Count
- Price
- $106.94
- Rating
- 4.6/5
- Reviews
- 27,212
- Age
- 8y ago

Natural Factors Stress-Relax Melatonin 1 mg 90 Chewable Tablets
- Price
- $36.39
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago
Newest
by launch date
Nutrili Sleep Melatonin Gummies (1 Month Supply) | With Griffonia L-Theanine Lavender & Passionflower
- Price
- $117.14
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 8mo ago

Life Extension Melatonin 0.3 mg 100 Capsules Laboratory Tested Vegan Gluten Free Soy Free GMO Free
- Price
- $89.04
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 8mo ago

Natural Factors Stress-Relax Melatonin 1 mg 90 Chewable Tablets
- Price
- $36.39
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago

NutriWell Nighttime Melatonin Cranberry 60 Gummies
- Price
- $64.39
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 11mo ago

Now Foods Melatonin 3mg 60 Veg Capsules
- Price
- $50.07
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
26
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
9%
- NOW37%
- NUTRIWELL20%
- Natrol18%
- Nature's Truth8%
- Nutrili5%
- SuLinda4%
- Open — no brand owns it (4 brands, 9%)
Demand
Melatonin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked
Search terms
Top Melatonin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ميلاتونين67K/yr
- melatonin57K/yr
- melatonin gummies16K/yr
- ميلاتونين للنوم عميق للكبار12K/yr
- melatonin 5mg6K/yr
- ميلاتونين 104K/yr
- melatonin for sleep4K/yr
- ميلاتونين للنوم4K/yr
Reviews and returns
What reviews say buyers love and hate about Melatonin
We read the reviews and the return reasons for every product selling here.
“it didnt make me sleepy although I tried 2 tablet which is 6mg”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Melatonin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






