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First Aid Kit

Fail

Demand is soft, at -32.7% this quarter, so First Aid Kit is a Fail.

Flapen Score
45
45 / 100
Ranks 114 of 184 Health niches · −3 vs the category median of 48
Market size
$72K/yr61K searches / yr
90-day growth
-32.7%search demand this quarter
Competition
48%top-5 click share · 23 brands · 71 sellers

Flapen Score

First Aid Kit against its category

The dotted line is the Health average. Past it, First Aid Kit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The First Aid Kit market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for First Aid Kit 61K times last year and spent an estimated $72K. The top 5 brands take 59% of clicks. Demand peaks in Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-32.7%
Conversion, latest week
1.3%
Market size, estimated
$72Ka year
Peak month
March1.9× the quietest month
Top search term
first aid kit27K searches a year

02 · Price

A sale here is worth $89.52.

Listings sell for $89.52 on average, from $19.65 to $609.24. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $89.52 that is $0 to $9K a year per listing.

Average price
$89.52inside the $15 to $100 sweet spot
Price range
$19.65–$609.24
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
1.1%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 25.7% of listings are out of stock. The average listing ranks #45 within Health. It carries 2,043 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
82%
Out of stock, average day
25.7%
Average rank
#45in Health
Average rating
4.38 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
2,043per listing
Listings tracked
33

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top First Aid Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

71

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

48%

Top 20: 88%

Open market

34%

  • Brand 119%
  • Brand 212%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

First Aid Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Search terms

Top First Aid Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • first aid kit27K/yr
  • شنطة اسعافات اوليه7K/yr
  • اسعافات اولية9K/yr
  • اسعافات اوليه7K/yr
  • first aid4K/yr
  • first aid box5K/yr

Reviews and returns

What reviews say buyers love and hate about First Aid Kit

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “الجودة الشاملة”
1.1%of orders come back
“really bad quality”
A buyer, on “الجودة الشاملة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

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Best Flapen score

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All tracked niches

FAQ

Common First Aid Kit questions

Answered from the same tracked data.