perfume for men
Worth a lookShows a $3.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.1M$3.1M/yr · 4.7M searches
Competition
Great24%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$78.03avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Bad9,017.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Price range
Bad$5.25–$542.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Saudi Arabia niche tracking, perfume for men is a $3.1M/yr Amazon Saudi Arabia market (4.7M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Mar–Nov. Verdict: Worth a look — 62/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
perfume for men market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $3.1M–$3.9M
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 38%
- Out of stock
- 2.0%
- Avg brand age
- 74 months
- Avg seller age
- 63 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
100
Top-5 brand share
59%
Top 20: 92%
Top-5 click share
24%
Top 20: 53%
Open market
36%
- Lattafa26%
- BOSS11%
- Afnan8%
- Hugo Boss7%
- Calvin Klein7%
- Almajed for Oud5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.Peak months: Mar, Nov · busiest ÷ quietest = 1.9×
Top perfume for men search terms
- عطر585K/yr
- perfume for men573K/yr
- perfume410K/yr
- عطر رجالي379K/yr
- عطور464K/yr
- perfume for women316K/yr
- perfumes for men159K/yr
- عطر نسائي293K/yr
- عطور رجالية218K/yr
- عطور نسائيه185K/yr
Top perfume for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lattafa Asad Eau De Perfume for Men 100 ml
Lattafa$43.403.9★27,854 rev
Yara For Women By Lattafa Eau De Parfum - 100ML
Lattafa$43.134.2★46,232 rev
AFNAN 9 PM Edition For Men Eau De Parfum 100 ML
Afnan$64.954.2★27,377 rev
Lattafa Khamra Perfume for Unisex Eau De Parfum 100ML
Lattafa$63.654.2★36,884 rev
BOSS Mens Passenger Slim Fit Stretch Cotton Polo Shirt with Logo Patch Open Pink694 M
BOSS$542.164.4★750 rev
Newest
by launch date
Lavernes In Love Eau De Parfum For Her and Floral Notes Women Perfume Long Lasting Pink Pepper -25 ml
LAVERNE$38.716 rev
BOSS Mens Passenger Slim Fit Stretch Cotton Polo Shirt with Logo Patch Open Pink694 M
BOSS$542.16750 rev
Jad Bella EDT 100 ml
Jad$9.8529 rev
SHIRLEY MAY PERFUME 100ML CROSS 442 EDT
Shirley May$8.5248 rev
AFNAN Supremacy Collectors Edition Eau De Parfum for Men 100 ML
Afnan$137.634,871 rev
Trending
90-day click momentumLavernes In Love Eau De Parfum For Her and Floral Notes Women Perfume Long Lasting Pink Pepper -25 ml
LAVERNE$38.714.1★
BOSS Mens Passenger Slim Fit Stretch Cotton Polo Shirt with Logo Patch Open Pink694 M
BOSS$542.164.4★
Lattafa Fakhar Lattafa Men for Men Eau de Perfume 100ml 6291107456058
Lattafa$46.244.3★
Jad Bella EDT 100 ml
Jad$9.854.0★
SHIRLEY MAY PERFUME 100ML CROSS 442 EDT
Shirley May$8.523.4★
What buyers say about perfume for men
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Good quality”
“It lasts well”
“Good for the Price”
“Exactly what I wanted”
“Perfect and smooth small”
“Nice smel”
“Good for winter nights”
“Pretty”
“Easyyy blind”
What buyers complain about
“Didnt like the scent”
“Doesnt last”
“Bad quality”
“Waste of money”
“Size is smaller than it should be”
“Lasting is not perfect for summer”
“the description is wrong”
“It is too weak”
“colour not same”
“left marks on white shirt”
Top return reasons
Common questions
- Is perfume for men profitable to sell on Amazon Saudi Arabia?
- The niche generates $3.1M/yr across 93 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the perfume for men niche?
- 35 brands and 100 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in perfume for men?
- Top complaints mined from reviews: يشم, متانة, الجودة الشاملة. The return rate is 2.0%.
- When does demand for perfume for men peak?
- Demand peaks in Mar–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the perfume for men niche?
- Listings span $5.25–$542.16; the average listing price is $78.03 (sweet spot $15–$100). The average incumbent carries 9,017 reviews — the moat a new listing must climb.