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Face Mask

Maybe

The top 5 brands take only 39% of clicks. But demand is soft, at -11.6% this quarter, so Face Mask is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 263 Beauty niches · +17 vs the category median of 47
Market size
$412K/yr575K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
34%top-5 click share · 36 brands · 137 sellers

Flapen Score

Face Mask against its category

The dotted line is the Beauty average. Past it, Face Mask is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Mask market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Face Mask 575K times last year and spent an estimated $412K. The top 5 brands take 39% of clicks. Demand peaks in Mar–May. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 575K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $412K a year.

Searches, last 12 months
575K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
2.9%
Market size, estimated
$412Ka year
Peak month
March2.1× the quietest month
Top search term
face mask109K searches a year

02 · Price

A sale here is worth $25.16.

Listings sell for $25.16 on average, from $1.65 to $84.21. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $25.16 that is $6K to $13K a year per listing.

Average price
$25.16inside the $15 to $100 sweet spot
Price range
$1.65–$84.21
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
1.1%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #23 within Beauty. It carries 7,956 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#23in Beauty
Average rating
4.20 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
7,956per listing
Listings tracked
47

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Face Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

137

Top-5 brand share

39%

Top 20: 84%

Top-5 click share

34%

Top 20: 71%

Open market

56%

  • Brand 112%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Face Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 2.1×

Search terms

Top Face Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face mask109K/yr
  • ماسك للوجه71K/yr
  • قناع للوجه50K/yr
  • mask48K/yr
  • ماسك43K/yr
  • كمامة37K/yr
  • كمامات36K/yr
  • كمامات سوداء35K/yr
  • ماسك وجه17K/yr
  • كمامة سوداء15K/yr

Reviews and returns

What reviews say buyers love and hate about Face Mask

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “الجودة الشاملة”
1.1%of orders come back
“very low quality product”
A buyer, on “الجودة الشاملة”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Face Mask questions

Answered from the same tracked data.