face mask
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.16avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$1.65–$84.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Market size
Good$412K$412K/yr · 575K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,955.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Saudi Arabia niche tracking, face mask is a $412K/yr Amazon Saudi Arabia market (575K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Mar–May. Verdict: Worth a look — 64/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
face mask market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $503K–$629K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 5.2%
- Avg brand age
- 47 months
- Avg seller age
- 66 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
137
Top-5 brand share
39%
Top 20: 84%
Top-5 click share
34%
Top 20: 71%
Open market
56%
- EAILGORL12%
- Black9%
- BLACK7%
- SKIN10046%
- Garnier5%
- LAXDAMRE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.Peak months: Mar, May · busiest ÷ quietest = 2.1×
Top face mask search terms
- face mask109K/yr
- ماسك للوجه71K/yr
- قناع للوجه50K/yr
- mask48K/yr
- ماسك43K/yr
- كمامة37K/yr
- كمامات36K/yr
- كمامات سوداء35K/yr
- ماسك وجه17K/yr
- كمامة سوداء15K/yr
Top face mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EAILGORL Disposable 3 Layer Design Protection Breathable Face Masks with Elastic earband Black
EAILGORL$14.414.5★12,149 rev
Black Chamomile Refreshing Moisturizing Sheet Face Mask 30 ml
Black$1.654.5★30 rev
Cucumber Refreshing Hydrating Facial Mask (Green)
BLACK$1.774.2★14 rev
5 PCS Protective Covers with Two Adjustable Elastic Loops Unisex Small Face Masks Fabric M Cotton Reusable with Nose Curved Black Dust-proof Protective Cloth Reusable Face Mask for Men and Women
Aonsen$18.863.9★94 rev
Garnier Skinactive Pomegranate Hydrating Face Tissue Mask For Dehydrated Skin 28G
Garnier$7.114.4★670 rev
Newest
by launch date
White Face Mask for Adults 4 Layer Filter Breathable with Soft Elastic Earloop 50 Pack
Generic$71.481 rev
10 Pcs Korean Face Mask Skincare Set - Collagen Sheet Masks for Deep Hydration Anti-Aging Brightening & Pore Care Vegan Essence Infused Facial Treatment for All Skin Types
LAXDAMRE$37.657 rev
SKIN1004 Hyalu-Cica Hydrating Mask Centella Asiatica Extract 8 Types of Hyaluronic Acid
SKIN1004$5.216 rev
HANNEA Balaclava Face Mask UPF 50+ Sun Hat for Men Women 3 in 1 Balaclava Sun Hood with Face Cover & Neck Gaiter & Drawstring Ice Silk Cool Touch Mask Dustproof Windproof for Riding Grey
Hannea$21.237 rev
SKY-TOUCH Bio-Collagen Deep Moisturizing Mask Moisturizing Night Mask Bio-Collagen Deep Strengthens Skin Barriera 4 Sheet/pack
SKY-TOUCH$20.3849 rev
Trending
90-day click momentumSKIN1004 Hyalu-Cica Hydrating Mask Centella Asiatica Extract 8 Types of Hyaluronic Acid
SKIN1004$5.214.0★
10 Pcs Korean Face Mask Skincare Set - Collagen Sheet Masks for Deep Hydration Anti-Aging Brightening & Pore Care Vegan Essence Infused Facial Treatment for All Skin Types
LAXDAMRE$37.654.8★
HANNEA Balaclava Face Mask UPF 50+ Sun Hat for Men Women 3 in 1 Balaclava Sun Hood with Face Cover & Neck Gaiter & Drawstring Ice Silk Cool Touch Mask Dustproof Windproof for Riding Grey
Hannea$21.233.0★
Fuinloth Balaclava Ski Mask Cycling UV Protective Scarf for Men and Women Black
Fuinloth$25.894.4★
White Face Mask for Adults 4 Layer Filter Breathable with Soft Elastic Earloop 50 Pack
Generic$71.481.0★
What buyers say about face mask
What buyers praise and complain about, mined from review topics.What buyers love
“Best Quality”
“I like it for hydration”
“Glowing skin, next day - Ive gotten compliments”
“Soft, comfy mask”
“Good size”
“bright in the morning”
“Soft, comfy mask”
“Very good product have mesh material in head”
What buyers complain about
“very low quality product”
“It smells really bad”
“it gave me a few pimples if you have combination skin dont buy this”
“thick”
Top return reasons
Common questions
- Is face mask profitable to sell on Amazon Saudi Arabia?
- The niche generates $412K/yr across 47 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Worth a look (64/100).
- How competitive is the face mask niche?
- 36 brands and 137 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in face mask?
- Top complaints mined from reviews: الجودة الشاملة, يشم, الحساسية. The return rate is 1.1%.
- When does demand for face mask peak?
- Demand peaks in Mar–May; the busiest month runs 2.1× the quietest.
- What does it cost to enter the face mask niche?
- Listings span $1.65–$84.21; the average listing price is $25.16 (sweet spot $15–$100). The average incumbent carries 7,956 reviews — the moat a new listing must climb.