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Bath & Body Products

Maybe

An estimated 1.0% of orders come back. But demand is soft, at +5.8% this quarter, so Bath & Body Products is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 263 Beauty niches · +15 vs the category median of 47
Market size
$1.3M/yr2.1M searches / yr
90-day growth
+5.8%search demand this quarter
Competition
35%top-5 click share · 17 brands · 98 sellers

Flapen Score

Bath & Body Products against its category

The dotted line is the Beauty average. Past it, Bath & Body Products is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath & Body Products market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Bath & Body Products 2.1M times last year and spent an estimated $1.3M. The top 5 brands take 82% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
3.9%
Market size, estimated
$1.3Ma year
Peak month
November1.4× the quietest month
Top search term
غسول جسم308K searches a year

02 · Price

A sale here is worth $15.60.

Listings sell for $15.60 on average, from $4.71 to $45.33. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At $15.60 that is $20K to $23K a year per listing.

Average price
$15.60inside the $15 to $100 sweet spot
Price range
$4.71–$45.33
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
100K–125K
Units per listing a year
1,250–1,500
Revenue per listing a year
$20K–$23K
Returns
1.0%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #32 within Beauty. It carries 1,165 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#32in Beauty
Average rating
4.48 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
1,165per listing
Listings tracked
48

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Bath & Body Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

98

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

35%

Top 20: 72%

Open market

15%

  • Brand 130%
  • Brand 221%
  • Brand 317%
  • Brand 410%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (11 brands, 15%)

Demand

Bath & Body Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bath & Body Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • غسول جسم308K/yr
  • منتجات الحمام والجسم367K/yr
  • bath & body products356K/yr
  • body wash223K/yr
  • shower gel171K/yr
  • جونسون111K/yr
  • dove body wash86K/yr
  • جل استحمام76K/yr
  • شامبو جسم62K/yr
  • شاور جل58K/yr

Reviews and returns

What reviews say buyers love and hate about Bath & Body Products

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “يشم”
32%of negative reviews mention “يشم”
1.0%of orders come back
“Doesnt smell nice”
A buyer, on “يشم”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

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Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common Bath & Body Products questions

Answered from the same tracked data.