eye cream
Worth a lookShows a sweet-spot price point ($46.26 avg), but weak search conversion (1.7%) keeps it on the watch list.
Avg price
Incredible$46.26avg listing price — sweet spot $15–$100
Price range
Great$10.14–$109.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$180K$180K/yr · 230K searches
Review moat
Bad4,562.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Saudi Arabia niche tracking, eye cream is a $180K/yr Amazon Saudi Arabia market (230K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
eye cream market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $185K–$231K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 64 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
122
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
29%
- AXIS-Y22%
- Mary&May13%
- CeraVe13%
- K-SECRET9%
- COSRX8%
- SKIN10045%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top eye cream search terms
- eye cream59K/yr
- كريم تحت العين20K/yr
- axis y17K/yr
- mary and may16K/yr
- مرطب تحت العين13K/yr
- كريم عين10K/yr
- كريم العين11K/yr
- axis-y6K/yr
- كريم للعين9K/yr
- كريم عيون9K/yr
Top eye cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AXIS-Y Vegan Collagen Eye Serum 10ml
AXIS-Y$37.944.3★3,652 rev
Cerave Eye Repair Cream for Dark Circles and Puffiness with Hyaluronic Acid 14ml - Hydrating
CeraVe$43.304.3★71,319 rev
Mary&May Tranexamic Acid + Glutathione Eye Cream - Powerful Antioxidant Reduces Dark Circles in the Eye Improve Uneven Skin Tone with Vitamin C - Suitable for Morning and Night Use 1.01 oz
Mary&May$42.994.2★1,229 rev
SEOUL 1988 Eye Cream : Retinal Liposome 4% + Fermented Bean
K-SECRET$48.924.3★3,189 rev
Cosrx Advanced Snail Peptide Eye Cream 5Ml
COSRX$10.144.4★8,119 rev
Newest
by launch dateCosrx Advanced Snail Peptide Eye Cream 5Ml
COSRX$10.148,119 rev
Mary & May Smart Retinol Spicule PDRN Retinol Cream 15g
Mary&May$44.13126 rev
Numbuzin No. 9 NMN Retinol Lift Eye Cream 10ml Eye Cream Eye Area Korean Cosmetics Korean Skincare
numbuzin$80.7474 rev
Retinol Eye Cream Retinol Under Eyes Cream Anti Aging Retinal Mild Firming Face Creams Moisturising for Face Skin Tightening Suitable for All Skin Types Treatment for Wrinkles
OSHIMA$41.424 rev
Mbuzin Eye Cream No.9 | NAD+ Retinol Volume Tox Eye Cream | Firming Wrinkles Fine Lines Dark Circles & Puffy Circles | Retinol & Peptides
numbuzin$63.811,929 rev
Trending
90-day click momentumMbuzin Eye Cream No.9 | NAD+ Retinol Volume Tox Eye Cream | Firming Wrinkles Fine Lines Dark Circles & Puffy Circles | Retinol & Peptides
numbuzin$63.814.4★
Mary & May Smart Retinol Spicule PDRN Retinol Cream 15g
Mary&May$44.134.5★
Cosrx Advanced Snail Peptide Eye Cream 5Ml
COSRX$10.144.4★
Retinol Eye Cream Retinol Under Eyes Cream Anti Aging Retinal Mild Firming Face Creams Moisturising for Face Skin Tightening Suitable for All Skin Types Treatment for Wrinkles
OSHIMA$41.424.0★
SEOUL 1988 Eye Cream : Retinal Liposome 4% + Fermented Bean
K-SECRET$48.924.3★
What buyers say about eye cream
What buyers praise and complain about, mined from review topics.What buyers love
“Great to keep the skin clean and bright”
“hydrates well though”
“Very small cute size”
“Skin feels softer”
“The cream seems to working as i am seeing the improvemnet in my darks under my eyes”
“The best eye cream I have ever used it just”
“absorbs quickly without leaving any greasy residue”
“Good product”
“Worth buying”
“very good for puffy eyes and wrinkles”
What buyers complain about
“Completely non functional”
“Not the greatest smell”
“Leaves a white residue behind which is probably what they intended to reduce the dark circles”
“Not good for skin”
Top return reasons
Common questions
- Is eye cream profitable to sell on Amazon Saudi Arabia?
- The niche generates $180K/yr across 28 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the eye cream niche?
- 20 brands and 122 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in eye cream?
- Top complaints mined from reviews: الوظيفة - بشكل عام, يشم, بقايا. The return rate is 1.6%.
- When does demand for eye cream peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the eye cream niche?
- Listings span $10.14–$109.95; the average listing price is $46.26 (sweet spot $15–$100). The average incumbent carries 4,562 reviews — the moat a new listing must climb.