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cooking & baking supplies

Worth a look

Shows low returns (1.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 55Growth 57Conversion 52Competition 19Returns 90Price range 53Avg price 73Brand share 0Review moat 70Quality gap 58

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Good$14.72

avg listing price — sweet spot $15–$100

Review moat

Good700.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+31.6%

90-day search growth — must beat 0% to launch

Market size

Good$390K

$390K/yr · 619K searches

Price range

Good$4.54–$26.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Saudi Arabia niche tracking, cooking & baking supplies is a $390K/yr Amazon Saudi Arabia market (619K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cooking & baking supplies market data

Units sold / yr
25K–30K
avg 1,250–1,500/product
Revenue / yr
$368K–$442K
units × avg price
Conversion rate
4.3%
Avg BSR
#21
Page quality
0%
Prime
100%
Sponsored
62%
Out of stock
0.0%
Avg brand age
54 months
Avg seller age
58 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Parachute90%
  • Betty Crocker3%
  • CPC3%
  • Organic Larder2%
  • All Health2%

Demand

Weekly Amazon search volume, last 20 weeks — +31.6% search growth over the last 90 days.
18K13KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top cooking & baking supplies search terms

  • زيت جوز الهند163K/yr
  • لوازم الطهو والخبز60K/yr
  • coconut oil113K/yr
  • cooking & baking supplies58K/yr
  • زيت جوز الهند العضوي68K/yr
  • بان كيك28K/yr
  • parachute coconut oil19K/yr
  • جوز الهند العضوي15K/yr
  • زيت باراشوت14K/yr
  • زيت جوز الهند للشعر9K/yr
All search terms

Top cooking & baking supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$39K20%$78K30%$117K40%$156K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about cooking & baking supplies

What buyers praise and complain about, mined from review topics.

What buyers love

الجودة الشاملة32%

“Good quality”

يشم21%

“Perfect smells with original aroma”

نباتي/عضوي19%

“It's organic and multipurpose”

مناسب للبشرة الجافة7%

“Works for my dry scalp”

الفوائد الصحية الشاملة7%

“Healthy”

الخبز7%

“Best product and easy to cook”

سهولة الاستخدام2%

“easy to use”

نضارة2%

“the product feels fresh”

تعليمات الطبخ2%

“Works well for cooking, skin care, and even oil pulling”

What buyers complain about

زيتي/دهني33%

“Oil was spilled”

الجودة الشاملة33%

“Waste of money very poor quality”

الحجم الكلي17%

“small quantity”

Top return reasons

مانع للتسرب36%
المواد/الأجزاء المعيبة14%
الحجم الكلي11%
القيمة مقابل المال11%
زيتي/دهني11%
الشهادات6%
المكونات الطبيعية6%
سهولة التنظيف3%
الالتصاق3%

Common questions

Is cooking & baking supplies profitable to sell on Amazon Saudi Arabia?
The niche generates $390K/yr across 13 tracked products. 90-day search growth is +31.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the cooking & baking supplies niche?
5 brands and 33 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cooking & baking supplies?
Top complaints mined from reviews: زيتي/دهني, الجودة الشاملة, الحجم الكلي. The return rate is 1.3%.
What does it cost to enter the cooking & baking supplies niche?
Listings span $4.54–$26.73; the average listing price is $14.72 (sweet spot $15–$100). The average incumbent carries 701 reviews — the moat a new listing must climb.