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Beard Oil

Fail

Demand is soft, at -29.3% this quarter, so Beard Oil is a Fail.

Flapen Score
47
47 / 100
Ranks 121 of 263 Beauty niches · on the category median
Market size
$64K/yr37K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
64%top-5 click share · 17 brands · 66 sellers

Flapen Score

Beard Oil against its category

The dotted line is the Beauty average. Past it, Beard Oil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beard Oil market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Beard Oil 37K times last year and spent an estimated $64K. The top 5 brands take 74% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
3.2%
Market size, estimated
$64Ka year
Peak month
November1.7× the quietest month
Top search term
beard oil32K searches a year

02 · Price

A sale here is worth $52.86.

Listings sell for $52.86 on average, from $19.83 to $101.21. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $52.86 that is $0 to $5K a year per listing.

Average price
$52.86inside the $15 to $100 sweet spot
Price range
$19.83–$101.21
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.0%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #27 within Beauty. It carries 16,047 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#27in Beauty
Average rating
4.14 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
16,047per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Beard Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

66

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

19%

  • Brand 121%
  • Brand 218%
  • Brand 317%
  • Brand 411%
  • Brand 57%
  • Brand 67%

Demand

Beard Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Beard Oil

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “يشم”
60%of negative reviews mention “يشم”
1.0%of orders come back
“Very bad smell”
A buyer, on “يشم”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

Keep looking

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FAQ

Common Beard Oil questions

Answered from the same tracked data.