Advent Calendar
FailShoppers spend an estimated $0 a year here, so Advent Calendar is a Fail.
- Flapen Score
- 25 / 100Ranks 263 of 263 Beauty niches · −22 vs the category median of 4725
- Market size
- $0/yr81K searches / yr
- 90-day growth
- -71.3%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 24 sellers
Flapen Score
Advent Calendar against its category
The dotted line is the Beauty average. Past it, Advent Calendar is stronger. Inside it, weaker.
Market
The Advent Calendar market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Advent Calendar 81K times last year and spent an estimated $0. The top 5 brands take 84% of clicks. Flapen scores it 25 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -71.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -71.3%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- advent calendar68K searches a year
02 · Price
A sale here is worth $255.76.
Listings sell for $255.76 on average, from $72.98 to $471.86. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $255.76 that is $0 to $26K a year per listing.
- Average price
- $255.76above the $15 to $100 sweet spot
- Price range
- $72.98–$471.86
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$26K
- Returns
- 1.8%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
18% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #98 within Beauty. It carries 419 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 82%
- Out of stock, average day
- 26.2%
- Average rank
- #98in Beauty
- Average rating
- 4.44 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 419per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Advent Calendar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Revolution Beauty Makeup Advent Calendar 2025 24 Must-Have Products Set with Lip Gloss Highlighter Blush Brushes and Mascara Vegan and Cruelty-Free
- Price
- $197.92
- Rating
- 4.6/5
- Reviews
- 1,171
- Age
- 10mo ago

24 Day Holiday Advent Calendar Makeup Set
- Price
- $356.47
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 9mo ago

2025 Ulta Beauty x Mini Brands Advent Calendar
- Price
- $316.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Revolution Beauty London Revolution You Are The 25 Day Advent Calendar pcs
- Price
- $336.30
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 3y ago

LOréal Paris Advent Calendar 2025-24 Beauty Highlights for a Luxurious Christmas Season
- Price
- $339.25
- Rating
- 4.7/5
- Reviews
- 124
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Revolution Beauty London 24-Piece Holiday Advent Calendar Makeup Gift Set with Lip Gloss Nourishing Lip Masks Brushes & Brow Gel Vegan & Cruelty-Free
- Price
- $173.35
- Rating
- 4.5/5
- Reviews
- 904
- Age
- 1y ago

UCANBE Advent Calendar Makeup 2025 Beauty 24 Days Make Up Advent Calendar Women Ladies Christmas Countdown Calendar Full Make Up Kits Gift Sets
- Price
- $136.00
- Rating
- 4.6/5
- Reviews
- 486
- Age
- 11mo ago

Funko Bitty Pop! Countdown Calendar: Disney Princess - Disney Princesses - Advent Calendar - 24 Days of Surprises - Mini Vinyl Figure from Collections - Mystery Box
- Price
- $144.02
- Rating
- 4.3/5
- Reviews
- 677
- Age
- 1y ago

2025 Ulta Beauty x Mini Brands Advent Calendar
- Price
- $316.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

24 Day Holiday Advent Calendar Makeup Set
- Price
- $356.47
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 9mo ago
Newest
by launch date
2025 Ulta Beauty x Mini Brands Advent Calendar
- Price
- $316.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

24 Day Holiday Advent Calendar Makeup Set
- Price
- $356.47
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 9mo ago

LOréal Paris Advent Calendar 2025-24 Beauty Highlights for a Luxurious Christmas Season
- Price
- $339.25
- Rating
- 4.7/5
- Reviews
- 124
- Age
- 10mo ago

The Body Shop Classic Beauty Advent Calendar 2025 (1x Gift Set) 24-Day Skincare & Makeup Advent Calendar for Women Shower Gels Hand Creams Body Butters Sheet Masks & More Christmas Gift Set
- Price
- $268.40
- Rating
- 4.4/5
- Reviews
- 213
- Age
- 10mo ago

Revolution Beauty Makeup Advent Calendar 2025 24 Must-Have Products Set with Lip Gloss Highlighter Blush Brushes and Mascara Vegan and Cruelty-Free
- Price
- $197.92
- Rating
- 4.6/5
- Reviews
- 1,171
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
24
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
11%
- Revolution Beauty London42%
- e.l.f.17%
- Ulta Beauty11%
- L'Oreal Paris7%
- Grarain7%
- Funko5%
- Open — no brand owns it (3 brands, 11%)
Demand
Advent Calendar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 37.2× · 8 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Advent Calendar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






