71
kettlebell
Launch itA $1.3M/yr market growing +43.6% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible€34.93avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Market size
Great€1.3M€1.3M/yr · 2.3M searches
Growth
Good+43.6%90-day search growth — must beat 0% to launch
Review moat
Good1,031.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€10.48–€349.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale