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Launch itA $1.6M/yr market growing +2.8% this quarter with returns at 1.4% — clears our launch bar.
Market size
Great€1.6M€1.6M/yr · 1.5M searches
Returns
Great1.4%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Great354.49avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good€168.56avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay€28.43–€268.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale