57
roller
Launch itA $1.6M/yr market growing +6.2% this quarter with returns at 1.8% — clears our launch bar.
Market size
Great€1.6M€1.6M/yr · 3.2M searches
Competition
Great30%top-5 click share — an open shelf
Avg price
Great€76.11avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,899.77avg incumbent reviews — the moat a new listing must climb
Price range
Bad€24.98–€357.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale