60
puzzle
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Great€1.8M€1.8M/yr · 8.9M searches
Review moat
Great451.45avg incumbent reviews — the moat a new listing must climb
Price range
Good€5.93–€35.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Good€12.90avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.2%90-day search growth — must beat 0% to launch