57
lego friends
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible€25.00avg listing price — sweet spot $15–$100
Market size
Great€1.9M€1.9M/yr · 4.3M searches
Competition
Great22%top-5 click share — an open shelf
Price range
Great€5.90–€94.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good884.59avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand