58
bastelset
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Market size
Good€572K€572K/yr · 4.3M searches
Price range
Good€4.34–€30.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,147.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.79avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.1%90-day search growth — must beat 0% to launch